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China Mobile offers quality service to Olympics

Updated:2008/10/10 11:50

Speaking of the communication guarantee for 2008 Beijing Olympic Games, Yang Yichun, Director of Technology Department and Technology Operation Center of 2008 Beijing Olympic Games, told the reporter that, "China Mobile's communication guarantee practice can obtain full marks."  Under such a concept as "green Olympics, high-tech Olympics and humanistic Olympics", China Mobile has won a precious "Gold medal" of mobile communication guarantee for 2008 Beijing Olympic Games relying on multiple innovative technologies, businesses and services.

Offering the best quality service to Olympics

At the night of August 8, during the opening ceremony of 2008 Beijing Olympic Games, using mobile phones has become a communication way with the most utility frequency to send and receive text messages in the "Bird's Nest". It was understood that during the opening ceremony, the peak value of network call with China Mobile in the National Stadium and the central Olympic area was beyond 100 thousand times per hour, setting a new record of peak call value in the Olympic history.

It was understood that the peak call value appeared within the sixty minutes before the opening ceremony started formally, 1.9 times higher than the previous Athens Olympic Games. During the opening ceremony, there were around 250 thousand subscribers calling in the network provided by China Mobile in the "Bird's Nest" and its surrounding areas. The international cruise subscriber number achieved 22,829. Due to the full preparation in the initial stage, China Mobile's network during the opening ceremony withstood the test of outburst and heavy call loads, accomplishing the task of communication guarantee in the opening ceremony. The overall call volume had always remained within the safety scope, far lower than the designed capacity of the system. The network access rate hit 100 percent and the call interruption rate was only 0.27 percent, both of which have achieved the international advanced level.

Additionally, at all of China Mobile's service desks and business halls spreading in the Olympic host city and co-host cities, people can feel stuff's zealous, thoughtful and humanistic services. The special hot lines 10086 and 12580 of China Mobile have set manpower and self-help multiple language services, providing clients with various information inquiries, such as online interpretation, catering and transportation. China Mobile has made good on its commitment by its most circumspect service for the Olympic Games.

New businesses guaranteeing Olympic communication

During the Olympic Games, China Mobile has created many "First" on the mobile communication service: the first mobile-phone-version official Olympic website, the first wireless INFO service, the first service of immediate transmitting the just-taken picture and the first talk back function and wireless video synchronized transmission technology. During the Olympics, China Mobile has launched three-type service businesses suitable for the Olympic Games, which are made up by 25 kinds of services. And at least 10 of which are firstly created in the Olympic Games, which has demonstrated China Mobile's advanced technologies and services to the world.

Especially during this Olympic Games, mobile phones have become the new carriers to broadcast the Olympic Games, presenting a wireless video feast to the masses and indicating the first application in the Olympic history. As introduced, during the Olympic Games, over 1.2 million subscribers of China Mobile have watched the Olympics via mobile phones; the subscriber number of the Olympic mobile-phone newspapers has exceeded 13 million; about 10 million subscribers have understood the updated Olympic information via the "Palm Olympic" of the Monternet. Olympic official website has launched mobile-phone version, and its subscriber number has reached over 3 million. The subscriber number of 12580 Olympic information service of China Mobile in August has arrived at about 2 million, and the volume of Olympic information inquiry about 5 million times; about 10,000 pictures have been transmitted by media journalists via the service of immediate transmitting the just-taken picture with the success rate of 100 percent. The wireless INFO business firstly launched in the Olympic history has provided media journalist with prompt and convenient wireless broadband and Olympic official information inquiry services.  

China Mobile's first-class network guarantee was embodied in all of the host city and co-host cities in this Olympic Games. In the high express from Beijing to Tianjin, China Mobile has established the mobile communication network specially used for high express railway, making people can still communicate smoothly as they done in local regions in the span-province high-speed cruise. In Qingdao, China Mobile has provided overall communication service for the Olympic sailboat competition, especially the "wireless video synchronized transmission" service firstly applied in the Olympic Games can observe the weather in the sea areas in real time, also makes working staff able to watch the development of the 100,000-mu sea area for the Olympic sailboat competition and the whole Olympic sailboat venue, which is the first creation in the Olympic sailboat competition.

WLAN, the greatest highlight

Yang Yichun, Director of Technology Department and Technology Operation Center of 2008 Beijing Olympic Games, believed that, "Media have very satisfied with the broad application of WLAN (wireless local area network), which is the greatest highlight in the communication service for the Beijing Olympic Games. And it is also a great feat to provide the Olympic Games with the WLAN service having stable and reliable performance and broad coverage." Certainly, China Mobile has established a WLAN network with the largest scale in the Olympic history for serving the Beijing Olympic Games. Also just based on WLAN, China Mobile has innovatively launched such new businesses as wire INFO system, immediate transmission of the just-taken picture and wireless video synchronized transmission, refreshing the broadcasting speed for the media covering the Olympic Games.

It is not the first time to apply WLAN in Olympic Games, but the application scale in Beijing Olympic Games is unprecedented. Beside special wireless networks have been set up in 13 venues in Beijing, China Mobile also enlarge the capacity in the media working area, guaranteeing the smooth information transmission. For the moment, China Mobile has established WLAN system in the hotspot areas of many cities, and launched the WLAN service of "Travel with e", which supporting the countrywide cruise and being able to supply the band-broad as high as 11Mbps to meet common subscribers' demand on surfing on the Internet, receiving and sending EMAIL, and working and recreating on the Internet.

Additionally, what is worthy to be mentioned is the first application of the 3G (the third-generation mobile communication) standard TD-SCDMA individually developed by China and having the independent property right. During the Olympic Games, nearly 100,000 volunteers have freely used TD mobile phones provided by China Mobile, having experienced such six featured businesses as PoC dispatch and talkback function, information releasing by volunteers, portable portfolio about Olympic information, Olympic rapid news, mobile-phone TV and Olympic Multi-media Ring Back Tone. In order to make overseas visitors have an opportunity to attempt the TD business, China Mobile has also invested RMB50 million yuan on purchasing 20,000 TD mobile phones, specially providing for overseas visitors to rent during the Olympic Games, and the Olympic Games also made TD-SCDMA its debut towards the world, carrying out the willing that China could apply its independent and innovative communication technologies to serve for the world and fulfilling the commitment that 3G could serve for the Olympic Games.

 
 

Source:CE.cn 

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