In a bid to boost the sales of TD-SCDMA enabled handsets, China Mobile is set to sell them on a subsidized price. So far the sales of these handsets have not lived up to the expectations and the Chinese telecom operator is hoping to see more subscribers opt for 3G before and during the Beijing 2008 Olympics.
The company will subsidize the price of TD-SCDMA handsets by 1,000-1,500 Yuan ($146-$219) per handset, which is roughly 60% of the handset price. China Mobile will absorb charges of TD-SCDMA subscribers'' use of certain communication services during the Olympic Games.
Earlier in the month, China Mobile has procured 60,000 TD-SCDMA handsets and, later 200,000 more handsets. The company may procure an additional 40,000 TD-SCDMA CMMB (China mobile multimedia broadcasting) phones in the coming weeks.
China Mobile launched TD-SCDMA trial operations in early April 2008 and attracted 52,000 subscribers as of July 1.
Source:telecomtiger