China Unicom, the country's second largest mobile telecom carrier, officially started the commercial use of its mobile TV service for CDMA subscribers in the Shanghai service area on July 31.

The mobile TV service is launched in partnership with Shanghai Media Group (SMG) and provides mainly live broadcasting of film, music and fashion show and video on demand service.

The mostly-watched entertainment programs, including Come On! Good Boy and My Show, will also be broadcasted lively on mobile phones.

In addition, Shanghai Film Group will also provide some part or the whole contents of excellent films and the latest films, making mobile phone another display platform of TV and film programs.

Presently, China Unicom's mobile TV service for GSM users is still under experimental commercial use, therefore users can enjoy the service for free temporarily.

Earlier, China Mobile, the industry leader, has started the GPRS-based mobile TV services and serve 500,000-strong visitors every month for now.

Source:SinoCast via