According to the Beijing Business News report, China Mobile Multimedia Broadcasting will be broadcast in 37 large and medium-sized cities nationwide in early July. By then, citizens can watch the excitement of the Olympic Games through a variety of portable equipment.

Sun Chaohui, the Deputy Secretary for the Wireless Bureau at the State Administration of Radio, introduced this programme during the mobile multimedia radio and television promotion meeting at the China Technology Expo.

China Mobile Multimedia Broadcasting (CMMB), which suit's China's national situation, is a new media technology that has been independently researched. It adopts digital encoding technology and the wireless radio launch gives way to hand-held mobile television.

Sun Chaohui said CMMB is different from current mobile television which is widely used on public transportation. CMMB has adopted a new system of receiving signal through the hand-held equipment using very little energy. Furthermore, users can use a handset television, MP4, PDA which supports the technology of CMMB at the same time. In addition, you can also enjoy mobile television programs on your laptop via a USB television stick.

CMMB's experimental signal has been introduced into 8 cities such as Beijing, Shanghai,Qingdao, Qinhuangdao up to now. It is said that signal will be completed and privded in 37 cities including the national Olympic Games cities, various provincial capitals and the municipalities at the end of this month.

CMMB will be broadcast in these 37 cities by early July.