Qualcomm has announced that it is launching a
BREW managed service, a solution for operators that want to outsource their data services. With BREW managed service, Qualcomm hosts a single catalog of BREW applications that operators may offer to their respective subscribers who purchase BREW-enabled handsets.
This new offering will enable Qualcomm to provide BREW service to 23 operators who were previously being hosted by Midwest Wireless, including Bluegrass Cellular, Cellcom and Alaska Communications Group.
＾The comprehensive catalog of BREW applications that Qualcomm continues to offer has allowed us to effectively meet our customer demand for data and unique applications,￣ said Barry Nothstine, director of marketing and product development for Bluegrass Cellular. ＾Since we launched the service, our users have become excited about the additional content that allows them to create a customized phone experience, and we have seen a marked increase in data
ARPU.￣
Source:cellular-news
