Zain Al Urdun, a subsidiary of the mobile phone services provider Zain, has launched mobile advertising services in cooperation with Jordan''s Javna. The MobiAd platform allows advertisers to define the age range, sex and location of the targeted segment, among other attributes that can optimise the advertising campaign. Each customer can select the channels that best fit their interests and in return, subscribers will receive one or more of an array of rewards like free minutes for local or international calls, free SMS messages and gifts from the advertisers, in addition to a periodical drawing for prizes for ads recipients. The technology is based on interactive services through multiple delivery channels starting from SMS,
MMS, rings and images to flash interfaces that appear when a call is received or made by the user. These marketing tools can be programmed to appear regularly on set dates and times.
Source:Telecompaper
