Tags:MediaFLO

Qualcomm and China Network Systems (CNS), together with Taiwan Television Enterprise have signed an agreement to conduct a technical trial of Qualcomm''s MediaFLO technology in Taipei. Expected to begin in March 2007, the technical trial will feature four live channels of CNS content and up to three live channels of TTV content.

FLO technology, a broadcast innovation and key component of the MediaFLO System, is an air-interface technology designed to increase capacity and coverage, as well as reduce cost for multimedia content delivery to mobile handsets.

"Taiwan is at the forefront of new technology deployments, and mobile TV is no exception," said Daniel Cheung, chief operating officer of CNS. "We are excited about MediaFLO and the opportunity for delivering advanced video services to our customers in Taiwan. We will use the trial to evaluate our business model for building a mobile broadcasting platform in Taiwan and to better understand how to migrate the platform to a commercial service."

"We see the trial as an excellent opportunity to expand our MediaFLO business development efforts in Asia," commented Peggy Johnson, president, Qualcomm Internet Services and MediaFLO Technologies. "Taiwan is one of the key markets in the region with 84 percent pay TV penetration. We expect this trial to provide a strong validation of the value that Qualcomm believes MediaFLO technology offers both in Asia and in other markets around the world."


Source: cellular-news