Tags:3G | NTT | China Mobile | ARPU | APRU

Research and Markets (http://www.researchandmarkets.com/research/3c82bc/2006_annual_report) has announced the addition of the "2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors" report to their offering.

Research Scope

Undoubtedly, 3G will change not only mobile communication in next 10 years, but also competition structure of domestic operators. In the face of opportunities and challenges brought by market change, operators should determine their strategy and make preparation. What are the key issues for operators to think about before the issue of 3G license?

 

This report is based on years of research by Analysys on China's telecom market, especially mobile communication market, as well as close analysis of successful operation experience of overseas vendors.

Topics discussed:

-Network deployment and business development of overseas 3G

-Analysis of operation strategy of overseas 3G operators

-Analysis of needs of domestic users

-Analysis of advantages and disadvantages of domestic operators

-Opportunities and challenges brought by 3G to operators

-Measures and strategies operators should take in the face of changes in competition structure brought by 3G.

-Operators involved: Hutchison-Whampoa, NTT DoCoMo, Vodafone, SKT, China Telecom, China Mobile, China Netcom and China Unicom.

Countries and regions researched: Europe, Japan, Korea and China.

Key Topics Covered:

1 Definition, Classification and Research Scope of 3G

1.1 Definition and classification of 3G

1.2 Technical characteristics of 3G

1.3 Research scope

2 Analysis of current development of global 3G business

2.1 Development of overseas 3G business

2.2 Current structure of 3G industry chain

2.3 Developing trend of 3G mobile functions and application

2.4 Developing trend of 3G business

2.5 Evolution of 3G industry chain in the future

3 Analysis of cases of overseas operators

3.1 Introduction of H3G

3.1.1 Operation strategy of H3G

3.1.2 Overview of operation index of H3G

3.1.3 Business development of H3G

3.1.4 Product strategy of H3G

3.1.5 Price system and charge strategy of H3G

3.1.6 Marketing strategy of H3G

3.1.7 Channel strategy and customer communication of H3G

3.2 Introduction of Vodafone

3.2.1 Operation strategy of Vodafone

3.2.2 Overview of operation index of Vodafone

3.2.3 Business development of Vodafone

3.2.4 Product strategy of Vodafone

3.2.5 Price system and charge strategy of Vodafone

3.2.6 Marketing strategy of Vodafone

3.2.7 Channel strategy and customer communication of Vodafone

3.3 Introduction of NTT DoCoMo

3.3.1 Operation strategy of NTT DoCoMo

3.3.2 Overview of operation index of NTT DoCoMo

3.3.3 Business development of NTT DoCoMo

3.3.4 Product strategy of NTT DoCoMo

3.3.5 Price system and charge strategy of NTT DoCoMo

3.3.6 Marketing strategy of NTT DoCoMo

3.3.7 Channel strategy and customer communication of NTT DoCoMo

3.4 Introduction of SKT

3.4.1 Operation strategy of SKT

3.4.2 Overview of operation index of SKT

3.4.3 Business development of SKT

3.4.4 Product strategy of SKT

3.4.5 Price system and charge strategy of SKT

3.4.6 Marketing strategy of SKT

3.4.7 Channel strategy and customer communication of SKT

4 Analysis of needs of current 3G business in China

4.1 Analysis of domestic operators

4.1.1 Analysis of domestic operators: China Mobile

4.1.2 Analysis of domestic operators: China Unicom

4.1.3 Analysis of domestic operators: China Telecom & China Netcom

4.2 Reasons for domestic users to be interested or uninterested in 3G

4.3 Analysis of domestic user's interest in 3G business

4.4 Preferences of potential users on promotion of 3G business

4.5 Will of potential users to pay for 3G service

4.6 Current needs of domestic users for 3G mobile

4.7 Key factors affecting potential users to buy 3G mobile

5 How Chinese operators maintain competition advantage in 3G environment

5.1 Analysys' Findings

5.1.1 Findings: Analysis of product strategy of overseas operators

5.1.2 Findings: Analysis of terminal and industry cooperation of overseas operators

5.1.3 Findings: Analysis of marketing and channels of overseas operators

5.2 Analysys' Recommendations

List of Figures and Tables

1 Definition and classification of 3G and research scope

List of standards of communication technology

Classification of 3G business

Characteristics of 3G standard technology

2 Analysis of current development of global 3G business

Development of global 3G users

Number of new 3G business networks & development of 3G in various places

Structure of 3G industry chain

Development of mobile functions

3 Analysis of cases of overseas operators

ARPU chart of H3G users of various places

Development of H3G users & EBITDA

Development of H3G users of various places & proportion of non-voice business by the end of 2005

Product strategy of H3G

Charge strategy of H3G

Channel strategy of H3G

Strategic development of Vodafone in Europe

APRU of various places of Vodafone & EBITDA development

Distribution of Vodafone users & development of global users

3G product strategy of Vodafone

Comparison of business in Japan and Europe of Vodafone

Price system and charge strategy of Vodafone

Channel strategy of Vodafone

Brand structure of NTT DoCoMo

Partners of NTT DoCoMo

Changes and user distribution of NTT DoCoMo ARPU

Users of NTT DoCoMo

Product strategy of NTT DoCoMo

Price system and charge strategy of NTT DoCoMo

Business halls of NTT DoCoMo

Brand structure of SKT

User classification of SKT

Changes of SKT ARPU and EBITDA and business structure of June

Market share and index of SKT

Comparison of NATE and JUNE business of SKT

Charge standard of SKT

Channel strategy of SKT

4 Analysis of needs of current 3G business in China

Analysis table of advantages and disadvantages of China Mobile

Analysis table of advantages and disadvantages of China Unicom

Analysis table of advantages and disadvantages of China Telecom & China Netcom

Domestic user's interest in 3G

Analysis of domestic user's interest in 3G business

Promotion methods of operators for potential users

Monthly expense of potential users on value added service

Test of potential users of 3G business

Chart of needs of potential users on 3G terminals

Key factors affecting users to buy 3G mobile

5 How Chinese operators maintain competition advantage in 3G environment

Comparison table of product strategy of overseas operators

Comparison table of terminal and industry cooperation of overseas operators

Comparison table of marketing and channels of overseas operators

For more information visit http://www.researchandmarkets.com/research/3c82bc/2006_annual_report

source:BusinessWire