|
Get the ICT news from C114 delivered to your inbox everyday.
TOP 20 SEARCH TERMS CURRENTLY ON C114
4 Huawei 5 ZTE 6 Cisco 7 Ericsson 10 Nortel 11 TD-SCDMA 12 Nokia 13 Motorola 14 Samsung 15 Utstarcom 16 ASB 17 MediaTek 18 WiMmax 19 WCDMA 20 CDMA |
As Icahn grumbles, Yahoo sets ad strategy
Updated:2008/6/6 11:53
In the latest effort to placate restless investors, Yahoo president Sue Decker laid out plans for building the company's online advertising operations, and Yahoo announced a slew of new partnerships. The push is aimed at proving either that the struggling internet pioneer can go it alone or that Yahoo is worth more than the last offer from spurned suitor Microsoft. The two companies are still in "ongoing, engaged" conversations about various kinds of partnerships, Decker said. Shareholders led by billionaire Carl Icahn have been calling for Yahoo co-founder and CEO Jerry Yang's head. Icahn and other investors say he improperly thwarted Microsoft's advances. Decker told a digital advertising conference in New York Wednesday that she and her colleagues were "completely rewiring" Yahoo in order to better coordinate sales efforts across various parts of the online company's operations, which had operated as silos. She noted Yahoo has millions of potentially lucrative relationships with email users and a separate group of people who use the photo-sharing service Flickr. "We have the largest latent social network in the world," Decker said. Sites that exist explicitly to serve as networks, such as fast-growing Facebook.com and News Corp.'s MySpace, have become investor darlings for their ability to deliver marketing messages in a casual online social environment. Yahoo has fallen badly behind Google in search advertising effectiveness, but Decker said the company has been steadily closing the gap. "Our ambition is to be a principal in both search and display" advertising, Decker said. Meanwhile, in a letter to Yahoo on Wednesday, Icahn said he would press for Yahoo's board to be removed if it didn't scrap a severance plan it adopted after Microsoft began its takeover attempt January 31. The plan could have raised Microsoft's costs in taking over Yahoo by as much as $2 billion.
Source:AP News ，Google CEO says ready to move ahead on Yahoo deal (2008-9-18) ，Yahoo prepares home page makeover (2008-9-12) ，Yahoo search services arrive on AT&T mobile phones (2008-9-8) ，US advertiser group objects to Google-Yahoo tie up (2008-9-8) ，Intel, Yahoo partnering on internet TV concept (2008-8-21) ，Yahoo-Google: Both Sides Win, But Google Wins More: Analyst (2008-8-20) ，Icahn fund discloses stakes in Yahoo, Motorola (2008-8-15) ，Yahoo to Make Targeted Ads Optional (2008-8-8) ，Yahoo Chief's Victory Margin Cut by Broadridge Error (2008-8-6) ，Yahoo says not party to any voting errors (2008-8-5) ，Alibaba Is Ready to Acquire Yahoo's Stake If Offered (2008-8-4) ，Yahoo board emerges unscathed from annual meeting (2008-8-4) |
Latest News
，Royal DSM selects Alcatel-Lucent¨s managed IP solution to transform global voice network ，WiMax players to set up more software centers in India ，Google patches Android security flaw ，China Unicom to Appoint New Executive Team ，Microsoft to continue expansion in China ，Intel to set up Moblin support center in Taiwan ，Verizon offers budget bundles amid weak economy ，Corning Announces Third-Quarter Results ，MIIT Announces 2008-2011 Telecom Market Predictions ，Sony Ericsson has a lot of work to do Hot News Review
，China's Datang to win major share of China Mobile TD-SCDMA orders ，Preliminary results of China Mobile's TD-SCDMA equipment tender leaked ，GSM rules but CDMA catching up ，China Telecom Accelerating CDMA Network Deployment ，SARFT to require encryption-handling in CMMB-enabled phones ，Don't Force China Mobile to Use TD-SCDMA Says Qualcomm Exec. ，Huawei, ZTE Won Most Base Station Contracts ，ZTE, Datang Expected to Win Big Orders from China Mobile ，China Unicom to set up unit to operate 3G networks |
