He Gang, President of Huawei's Device Product Line, revealed through his Weibo that “by 10:00 of December 16th, annual shipments of Huawei smartphones have cumulatively reached 99.36 million and there’s only 6 days left for the 100 million shipments celebration festival”.
In 2015, Huawei’s consumer business has kept rapid growth and market share of its smartphones has ranked in the third place in the global. According to the latest mobile phone sales data released by Gartner, Huawei's market share has increased to 7.7% in 3Q15 from 5.2% of the same period in last year (Lenovo ranks in the fourth with 4.9% of the market share) .
According to reports, shipment of Huawei’s smartphones reached 27.4 million in 3Q15 with a year-on-year increase of 63%, which keeps rapid growth momentum. Added with the 48.2 million shipments in the first two quarters of this year, the total shipments have exceeded 75.6 million. Generally Q4 is the selling season, with the news that He Gang has just revealed, it can be expected that Huawei’s annual shipment target of 100 million smartphones will soon come true.
At the same time, Huawei has set the goal to surpass Samsung and Apple. Huawei has launched the latest flagship Mate8 on November 26th in Shanghai, CEO of Huawei Consumer BG Richard Yu said that Huawei is the only vendor that has made progress besides Apple and Samsung and there is no doubt that Huawei will achieve the annual shipment target of 100 million smartphones, he believes that its market share will exceed 10% in 2016 and its smartphone shipments will surpass Apple in the next one or two years, ranking to the second place in the world. At the same time, Huawei also hopes to surpass Apple in the high-end market.