Device

Motorola will the springboard for Lenovo to enter the mature markets like Europe and USA

Updated:2014/11/11 09:58

"At present, mobile phone market in China has become saturated", the Chairman and CEO of Lenovo Group Yang Yuanqing said in an media interview on the APEC CEO Summit 2014 in the afternoon of November 9th, as the largest market in the world, the high growth situation of smartphone market in China is changing.

Faced with the competition, Yang Yuanqing said, the smartphone strategies of Lenovo will be divided into three steps in the future, in addition to the maintain of market shares in China, it would open up new markets, and use the Motorola brand to enter the mature markets like Europe and USA in the future. He said, Lenovo is working on the production integration with Motorola at present.

On the layout of smartphones product lines, Yang Yuanqing said, Lenovo won’t be content with the low-end products, but will also make high-end ones, in addition, there will be "unique elements" on the smartphones.

"We will not only launch high-end products in China, but also improve the business model, so as to compete with all the vendors." Yang Yuanqing said, "in this case (full competition), if the Chinese vendors want to occupy a space in the world competition, we must go out and become global players, and also must be innovative enterprises."

On the original intention of acquisition Motorola, the industry generally believe that, as a pioneer of the mobile communication field, Motorola possesses abundant patent resources, which is the biggest value behind the acquisition.

Yang Yuanqing has also clearly mentioned that. Motorola was set as the "center business" and "an important growth point of future performance" by Lenovo after the mergers and acquisitions. According to the previous statement of Yang Yuanqing, Motorola business was expected to make profit in four to six quarters.

Lenovo’s strategies on smartphone are divided into three steps at present, the first is to maintain the market share in China market, the second is to open up new markets, and the third is to enter the mature markets. "Markets out of China have accounted for 1/3 of Lenovo’s sales, but it’s less than 10% in last year." Yang Yuanqing said, Lenovo wants to realize the goal of becoming a global vendor by acquisition of Motorola.

After the acquisition of Motorola, Lenovo’s strategies in the global smartphone market have been settled. According to the introduction of Yang Yuanqing, the brand strategy of Lenovo's smartphone is very clear, mainly focused on Motorola in the developed markets such as Europe and America, and maintains two parallel brands in most emerging markets, including China.

 Source:c114
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