More than 40% of all US traffic last month between Apple's iPhone and AdMob, the largest mobile ad network, used Wi-Fi connections, not AT&T's cellular network.

iPhone users' shift to wireless is part of a growing trend, according to a Computerworld (US) report, which states, “[i]n the US, 8% of total requests in November were on Wi-Fi networks, up from 3% in August. [The] 42% of iPhone requests made on Wi-Fi networks is notably higher than most other Wi-Fi capable phones, which average between 10 to 20%."

The iPhone accounted for 51% of all wireless requests to AdMob's advertisers, while Apple's iPod Touch was responsible for 28% of them.

The Computerworld article points out that the iPhone's reliance on wireless supports the view of a number of analysts, that Apple's de facto “netbook” is selling well because of the recession.

Source:telecomasia.net