|
Get the ICT news from C114 delivered to your inbox everyday.
4 Huawei 5 ZTE 6 Cisco 7 Ericsson 10 Nortel 11 TD-SCDMA 12 Nokia 13 Motorola 14 Samsung 15 Utstarcom 16 ASB 17 MediaTek 18 WiMmax 19 WCDMA 20 CDMA |
HTC Buys Design Firm
Updated:2008/12/3 16:16
Tags:Nokia
Bonnie Cha at Crave is reporting that hot phone maker HTC has acquired the San Francisco-based design firm One & Company Design, Inc (One & Co). One & Co is the company that worked with HTC in designing the HTC S740, HTC Touch Diamond, Touch Pro, and Touch HD. Beyond HTC their client list reads like a who’s who of big time, hip companies with strong brand identities, such as Adidas, Nike, TiVo, Apple, Sony, K2 Snowboards, Coca-Cola, Kodak, and the North Face. According to Cha, One & Co’s 17 employees will collaborate more closely now with HTC’s design teams in Taiwan and Seattle to create HTC’s 2009 portfolio. One & Co will continue to work without outside clients however, which should be a nice additional income stream for HTC once the acquisition goes through. Regarding the purchase, One & Co partner Scott Croyle says: The fact that HTC is actually buying the freelance company that is credited with being the vision behind their most successful recent phones like the Touch Diamond and Touch Pro shows that HTC is fully committed to going toe to toe with Apple and Nokia in terms of pure design. The days of thick, rectangular hockey pucks from HTC like the Mogul are gone forever it seems, and I think this is a very wise business move. The smartphone market is only going to become more competitive in the tough economic times ahead, so it pays for them to invest the cash now to be certain their design direction will be solid and consistent in the future. Strong design matters more and more to phone consumers, and if you look at One & Co’s body of work, it is clear they have a handle on what tech buyers and consumers alike want to see in new devices. Having them in-house will be a long term savings for HTC and make them even more agile in a rapidly changing space.
Source:mobilitysite ,HTC Boosts Mobile Phone Design Team (2008-12-4) ,HTC Increases Google Phone Sales Forecasts (2008-11-25) ,HTC Debuts World`s First WiMAX-GSM Phone in Russia (2008-11-14) ,HTC announces first WiMAX handset (2008-11-13) ,HTC and China Mobile to develop new Android device (2008-10-27) ,China Mobile to work with HTC in launching Android-based TD-SCDMA phones (2008-10-24) ,China Mobile partners HTC to develop TD-SCDMA Android handsets (2008-10-7) ,HTC and T-Mobile Expect to Shift Half a Million G1s in Q4 (2008-10-7) |
Latest News
,Youku launches online news channel, Tudou declines to follow suit ,China Mobile may extend free TD-SCDMA handset promotion ,Alcatel-Lucent Highlights R&D Innovations ,Cisco, Dell Risk Losing Sales as Recession Fuels Gray Market ,Nokia Aims to Win Market Share as Industry Shrinks ,3Com wins contract for Government of Israel's LAN infrastructure project ,3Com accelerates expansion into Africa ,MediaTek November sales down over 32%; to see 30-33% decline in 4Q08 ,Nokia lowers mobile phone outlook ,Nokia says to get royalty payments from RIM Hot News Review
,China mobile to develop proprietary cell phone operating system ,CDMA 189 Mobile Phone Numbers Available In Shanghai ,China Mobile Lures 320,000 TD-SCDMA Friendly Users ,Huawei 08 Terminal Business to Surge 74% ,Nokia Unveils The N97, Its Real iPhone Competitor ,Ericsson to Invest more in China ,Alcatel-Lucent lands Telecom 3G contract, Ericsson hands out pink slips ,China reports decline in handset users growth in October ,China's telecom sector income up 8.1% in Jan-Oct |