Google is developing new mobile advertising initiatives targeted for Apple's iPhone platform, Adweek reports.

In meetings with agencies, the web services giant has presented a series of options illustrating different ads in response to iPhone mobile search queries--because the iPhone pulls sites directly from the Internet, users see the same ads available online unless publishers create content optimized for the iPhone platform, meaning Google would implement solutions enabling advertisers to create new ads that fully exploit the possibilities of the Apple device.

Google reps would not confirm the iPhone ad service, although one tells Adweek such a proposal had been under consideration.

Source:telecomasia.net