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 Nov 21 2008 | 15:05
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Software problems bug launch of new iPhone

Updated:2008/7/14 11:04

Tags:iPhone

The launch of Apple's much-anticipated new iPhone turned into an information-technology meltdown, as customers were unable to get their phones working.

"It's such grief and aggravation," said Frederick Smalls, an insurance broker in Whitman, Massachusetts, after spending two hours on the phone with Apple and AT&T, trying to get his new iPhone to work.

In stores in the US, people waited at counters to get the phones activated, as lines built behind them. Many of the customers had already camped out for several hours in line to become among the first with the new phone, which updates the one launched a year ago by speeding up internet access and adding a navigation chip.

A spokesman for AT&T, the exclusive carrier for the iPhone in the US, said there was a global problem with Apple's iTunes servers that prevented the phones from being fully activated in-store, as had been planned.

Instead, employees are telling buyers to go home and perform the last step by connecting their phones to their own computers, spokesman Michael Coe said.

However, the iTunes servers were equally hard to reach from home, leaving the phones unusable except for emergency calls.

The problem extended to owners of the previous iPhone model. A software update released for that phone on Friday morning required the phone to be reactivated through iTunes.

When the first iPhone went on sale a year ago, customers performed the whole activation procedure at home, freeing store employees to focus on sales. But the new model is subsidized by carriers, and Apple and AT&T therefore planned to activate all phones in-store to get customers on a contract.

The new phone went on sale in 21 countries on Friday, creating a global burden on the iTunes servers.

Rollouts to other countries were slow, as Apple tried to get carriers on board with its unusual pricing scheme, which included monthly fees to Apple. The business model of the new phone follows industry norms, and the price is lower: $199 or $299 in the US.

On Thursday, Apple had problems with the launch of a new data service, MobileMe. The service is designed to synchronize a users personal data across devices, including the iPhone, but many users were denied access to their accounts.

IPhone fever was strong even in Japan, where consumers are used to tech-heavy phones that do restaurant searches, email, music downloads, reading digital novels and electronic shopping.

 

Source:AP News

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