ZTE’s devotion to audio quality recognized once again at globally important tradeshow
ZTE, a leading global mobile device maker, announced last week that its flagship ZTE AXON 7 series has been named the winner of the 2016 IFA Product Technical Innovation Awards - “Breakthrough in Smartphone Audio Innovation” by IDG and German Industry and Commerce Ltd.
“We are thrilled to once again receive the 2016 IFA Product Technical Innovation Award – this time for our AXON 7 series,” said Adam Zeng, CEO, ZTE Mobile Devices. “Smartphone audio quality is one of the most important features to users, according to our in-depth consumer market research, and we have deliberately distinguished the AXON 7 series with our superior sound quality that is unlike any other.”
The ZTE AXON 7 series offers elegant design, an easy-to-use camera, a great display and other premium features of a flagship smartphone. To deliver the very best sound quality, ZTE collaborated with many industry experts in audio technology, as well as the prestigious Golden Ears Conservatory of Music group, to develop the AXON 7 series’ audio performance. Thus the AXON 7 and the newly launched AXON 7 mini both feature a dedicated Hi-Fi audio chipset, large front-facing stereo speakers, and Dolby Atmos 7.1 surround sound effects for a theatre-like, mobile audio experience.
The market reception of the AXON 7 has been quite remarkable. The AXON 7 is currently sold out in the U.S., consumers in China give it 97% favorability ratings from one of the biggest online retail platforms, JD.com, and it received great reviews from many industry’s top tech media outlets.
ZTE will be showcasing the AXON 7 with VR, the AXON 7 mini, Blade V7 series, AXON Watch, and Spro Series smart projector at Hall 25, Stand 105 at the Berlin ExpoCenter City.
