In the signing ceremony of the CNY 10-billion strategic purchasing agreement that Huawei Honor and Jingdong has reached yesterday, the president of Huawei Honor Zhao Ming made a notice that shocked all the audiences: Huawei Honor would destroy over 10 thousand mobile phones which worth more than CNY 10 million in Shenzhen on May 28th, including the Honor 3C and Honor mini version. Just like the unprecedented CNY 10-billion strategic purchasing agreement between Jingdong and Huawei Honor, it has never happened before to destroy so many mobile phones in one time.
But why? According to the introduction of Zhao Ming, “during the transportation, a very rare fire accident happened on the truck tire, which resulted in the high temperature impact on a batch of these mobile phones. After testing, more than 98% of the mobile phones were completely good on the appearance and all the functions meet the shipping standards, but this doesn’t conform to the high quality principle that Huawei Honor has always persisted on, in order to ensure no quality problems are left to the consumers, Huawei Honor decided to destroy these mobile phones."
In fact, Huawei has destroyed a batch of mobile phones like these previously, in that time, 4462 mobile phones worth CNY 5 million were destroyed. The accidentally leaked video of destroying these mobile phones caused extensive attention of the netizens and media. In this time, 12845 mobile phones will be destroyed on May 28th, the total number would reach 17307 in the two cases, with the total value evaluated as about CNY 20 million; this is undoubtedly massive loss for Huawei Honor, and this would be unbearable pain for any vendor.
However, in the opinion of Zhao Ming, "Huawei Honor has always stick to the ultimate quality and experience, so we cannot allow any mobile phone with hidden trouble into the market, on the decision to destroy these mobile phones, no objection occurred inside Huawei, although the loss is huge, we must ensure the rights of the consumers and we must let the quality speak for Huawei and Honor."
On the other hand, according to the introduction of Huawei Honor, as a rapid developing leading brand in the global Internet mobile phones, Huawei Honor has always been known by the high quality, its mobile phones have been sold to more than 70 countries and regions in the world, including Germany, England, France, Japan and other countries that have extreme demands of the quality, the Honor 4C, 4X mini version, Honor 6 and 6plus all obtained excellent reputation in home and abroad, for example, Honor 6 has received good remarks from millions of customers, which reached up to 97%.
According to the vice president of Jingdong Wang Xiaosong, satisfaction on the Honor brand reached as high as 98% in Jingdong. According to the survey of the well-known investigation company Ipsos, satisfaction on Honor brand was up to 90% in domestic market, which was ahead of Apple's 87% and ranked in the first place in the industry, the repurchase rate of Honor devices reached 81% in domestic market, which was second only to Apple (82%) and was far ahead of the other vendors.Huawei Honor will destroy over 10 thousand mobile phones