Vendor

Huawei plans to sell 100 million smartphones in 2015 will emphasis on expanding the oversea markets

Updated:2015/1/28 10:07

Huawei Consumer BG CMO Shao Yang revealed in an interview that Huawei Consumer BG plans to ship 100 million smartphones in 2015 (75 million in 2014), in which the high-end ones (above CNY 2000 level) will account for more than 30%, and income from oversea markets will account for more than 60%.

Shao Yang also said that Huawei plans to put its emphasis on expanding oversea markets in 2015. He also revealed that Huawei will release the wearable devices strategy at the Mobile World Congress 2015.

It was in the Results Conference of Huawei Consumer BG that Shao Yang made such speeches, which formally announced its 2014 performance on 27th January, according to the data, sales income of Huawei Consumer BG exceeded $12.2 billion in 2014, with a year-on-year increase of about 30%.
 
Shipments of Huawei smartphones exceeded 75 million in 2014, with a year-on-year increase of more than 40%, which maintains its third place in the global and is rapidly narrowing the gap between the top two.

It is worth noting that 52% of Huawei Consumers BG sales income was from oversea markets in 2014, which is also the first time that the overseas income exceeded the China mainland market for Huawei device business.

Shao Yang said that the main achievement in 2014 was that Huawei has made a place in the high-end markets, including the sales of over 2 million Ascend Mate 7 within 3 months, over 4 million Ascend P7 within 6 months and over 3 million Honor 6 within 6 months.

On the business of the Honor family, sales have grown from $109 million in 2013 to $2.4 billion in 2014, which increased more than 20 times. Shipments of the Honor family smartphones have breakthrough 20 million. According to Liu Jiangfeng, the president of Honor business, the sales target of Honor is "making the shipments double to 40 million and sales increase to $5 billion" in 2015.

 Source:c114
For press release services, please email us at english@c114.net.cn.

Related News

E-Mail:english@c114.net.cn

Copyright© 2014 C114 All rights reserved.
»¦ICP±¸12002291ºÅ-4