The E-business Huawei Honor of Huawei announced that, sales of Huawei Honor have exceeded CNY 1.06 billion by the end of 23:59 on November 11th in the single day. It ranks in the first place among the mobile phone category in the five major E-business platforms,namely Jingdong, Su ning, Yhd.com, Amazon and vip.com, and second in the T-mall.
The President of Huawei Honor Liu Jiangfeng pointed out in his Weibo, this is a hard won in the first battle. As reports said, sales of Huawei Honor may reach $2 billion in this year, and it was $100 million in last year, compared with that, the sales will increase by 20 times.
In the development of marketing channels, in addition to the Huawei mall of its own, it has made cooperation with Jingdong, T-mall, Suning, yhd.com and Yixun in domestic market, making various alliances to expand its marketing channels for Huawei Honor. In abroad, it takes the Amazon platform to make rapid expansion. Compared with Xioami, the full marketing channel model is even wider.
In overseas markets, Huawei Honor has deployed markets in Asian countries like Malaysia, India, South Korea, and developed European countries like Russia, Germany, France, Italy and others, it issued the Huawei Honor brand in Germany on October 28th, as we have learned, the first batch of Honor 6 sold out in 24 hours in Europe, setting the fastest sales record of Huawei consumer BG in local.
According to Liu Jiangfeng's plan, with a sales goal of 40 million devices, sales of Huawei Honor will exceed $5 billion in the next year, and break the $10 billion mark in the third year.
December 16th is the first anniversary of Huawei Honor after its independence, the industry expected that maybe it will release greater strategies.