Huawei Technologies Philippines Inc. on Tuesday said it is getting out of its shell in an effort to expand its market share and gain a slot in the top five suppliers of telecommunications equipment in the country.
The company wants to corner 10 percent to 15 percent or three time its current shares of the Philippine market starting next year, Charles Liwei, Huawei country CEO, told reporters in a briefing.
“We don’t have a big market share in the Philippines but there is a huge potential,” he said.
Part of the strategy is to expand its distribution network by setting up its own stores outside the partnerships with Globe Telecom Inc. as well as Philippine Long Distance Telephone Co. and its subsidiary.Smart Communications Inc. and its affiliate Digitel. “We are planning to expand our distribution channels,” Liwei said.
According to him, the company hopes to sustain the projected revenue growth of about 100 percent to $130 million this year from $65 million last year until next year.
The Philippines is an important market for Huawei due to its growing population and its developed telco infrastructure, that the company is almost sure of meeting its revenue target of 100 percent to $130 million from $65 million last year.
“We hope we can maintain the growth,” he added, noting that Southeast Asia with its 10 percent to 12 revenue growth is an important region for the company.