Smartcard vendor, Gemalto has been selected by China Mobile (CMCC) for the commercial launch of its latest generation of SIM cards, FullMultimedia. First deployed during the Olympic Games, these cards host specific applications and content designed to bring value to CMCC subscribers.

The applications include the specially designed CMCC multimedia phonebook and a host of dedicated applications, such as e-books, a local information search engine, a Chinese/English translator and preloaded content to provide the ultimate package of services to China Mobile subscribers.

In a second phase, CMCC has selected the smart card web server technology as the basis of its mobile service deployment. The Smart Card Web server, housed inside the SIM, makes the most of the handset browser to deploy rich content and applications with no need to customize the handset.

A spokesperson from China Mobile explained: “We selected the smart card web server as we envisage a future where smart card web server compliancy will be widely available on mobile handsets. The SCWS is optimal way for the future of service deployment as it requires no further software to be installed on the handset. Gemalto’s offer was the most mature solution on the market and we are happy to work with them once again on this innovation”.

Source:cellular-news