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Test Equipment Makers Sometimes Do Bet
Updated:2008/7/7 10:36
Wireless Design and Development Asia recently spoke with C.J. Meurell, European Operations General Manager for the Wireless Business Unit of Agilent Technologies, regarding the opportunities and challenges for test equipment manufacturers in this rapidly developing wireless industry. Excerpts: What trends do Agilent foresee in the wireless test industry, and what technology areas hold future growth for Agilent in this segment? It has to be one very flexible piece of test gear. The hardware will be common, but the software or the firmware should be able to self-configure itself to support the type of wireless technology it is testing. And that's on the R&D side. On the manufacturing side, the contract manufacturers can afford to take the device and send it down the manufacturing line and test it for cellular, and then send it down to the second line for WLAN, and then the third line for Bluetooth, etc. But, it doesn't make economic sense. What they want to do is send this device down the manufacturing line one time, and the test equipment in that line should be able to test all the wireless technologies that are on that device but at a much lower cost than what the engineers use in R&D, and very quickly self-configure itself to test the cellular, the WLAN, the WiMAX standard, whatever it happens to be. Those are the two trends that are being driven from the test equipment side because the technology is all merging onto single chipsets. That in itself is driving what test equipment companies have to do to stay competitive. What are the challenges that test equipment makers face in this fast-paced wireless technology development? The biggest challenge I see, amid the fast-moving technology, is that test equipment manufacturers are forced at some point to have to make a bet on which technology is going to win: is it TD-SCDMA, CDMA 2000, WiMAX, or is it LTE? Because there aren't unlimited resources for every company to be able to cover anything, you have to make a bet on certain technologies. And test equipment companies don't want to bet on one particular technology—they have to be technology agnostic. That's a very big challenge for us internally: limited resources, you have a lot of wireless technologies, all the standards change on a regular basis, the envelope is pushing, everything is going faster, further, double the speed, half the cost—now you have to make a bet which technology is going to win because you have to start designing today the test equipment you want to test for a technology that will be out four years from now. You have to make that decision today. For Agilent, WiMAX and LTE will move forward. We have invested heavily in those technologies, we think they are going to win, and we'll be there. But in the end, we're designing all of our next generation equipment with an eye toward software configurability so that regardless of what wireless technology it is, it will be able to test all the technologies that are going to be there. How far can software-defined radio meet the most important technical and economic requirements in wireless-related test instruments? The test equipment has to be the same. You have to have an agnostic hardware test platform that, from a wireless perspective, has to have a software-configurable radio inside. That's a competitive advantage for the test equipment company, and that's where test equipment manufacturers need to go to make test engineers' life a lot easier and not worry about having different test equipments for different standards. Speaking of WiMAX, what do you think will drive the demand and deployment of the technology in Asia? You bring a high-speed, broadband wireless network to a mass market, and market drive will happen on its own. This will feed upon itself as soon as it gets rolled out. But, you got to get it rolled out, and you got to have mobile devices that are capable of taking advantage of that. How important is Asia in Agilent's business plans? Looking back, the roll-outs of these wireless technologies are all adopted first in Asia. They are not as conservative when it comes to technology compared to the rest of the world, so you also have to stay closer to what is happening in the Asian market from an R&D perspective. In the past, everybody considers Asia for manufacturing, the United States and Europe for R&D. Asia is not just manufacturing only anymore; it is growing very strong in R&D—Taiwan, Japan, South Korea, and China. If you are not successful in the R&D side in these countries, you will not be in the test business in 10 years.
Source:wirelessdesignasia ,Wireless telecoms equipment market: The decline of '09 (2008-11-28) ,ZTE Says Global Recession Won¨t Damp Overseas Equipment Demand (2008-11-20) ,VoIP Equipment Market Declines 13 Percent Year-over-Year (2008-11-17) ,ZTE Rolls Out Prototype of 10G EPON Equipment (2008-11-14) ,China Mobile Reveals Second Phase TD-SCDMA Equipment Bidding Results (2008-11-14) ,ZTE and Datang Mobile secure major shares in China Mobile second-round TD-SCDMA equipment tender (2008-11-13) ,ZTE Previews Prototype of the World¨s First 10G EPON Equipment (2008-11-12) ,China Unicom Kicks off WCDMA Equipment Bidding Invitation (2008-11-7) ,Tata Selects Ceragon for Microwave Backhaul Equipment (2008-11-4) ,Preliminary results of China Mobile's TD-SCDMA equipment tender leaked (2008-10-28) ,Telecom Equipment "Megamergers" to Drive ATCA Adoption (2008-10-28) ,China Telecom Awards CDMA Equipment Contracts (2008-10-16) ,Huawei to Provide Telus With Equipment for Next Generation Wireless Network (2008-10-16) ,China's Telecom Equipment Stocks Took a Dive (2008-10-14) ,Motorola CDMA Equipment Replaced by Huawei in Beijing (2008-10-11) ,Nokia Siemens to Provide Equipment to TELUS for Next-Gen Wireless Network (2008-10-11) ,China Unicom Kicks off WCDMA Equipment Procurement (2008-10-9) ,Fujitsu May Focus on Chip Design to Lower Equipment Spending (2008-9-12) ,GrenTech Offers CDMA Wireless Equipment for China Telecom (2008-9-11) ,NTT DoCoMo picks NEC to supply LTE/3G/WLAN equipment (2008-9-9) |
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