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China's MNVO industry goes through Matthew Effect: some vendors may disappear in the future

Updated:2016/4/1 16:36

Recently, China MNVO Development Forum 2016 was held in Beijing, which was sponsored by the MNVO branch of China Association of Communication Enterprises (hereinafter referred to as CACE) and undertaken by People's Posts and Telecommunications News.

It was learned in the meeting that up to now 40 domestic MNVOs have launched mobile resale businesses and the total MNVO subscribers have exceeded 20 million. However, China's MNVO market is no better than the global MNVO market, which is also characterized by low ARPU and taking prepaid low-end users as the main subscribers.

In addition, Matthew Effect appears in China's domestic MNVO market, which has been prominent in the overseas MNVO markets. According to Xu Lidong, Deputy Secretary General of the MNVO branch of CACE, about 20% leading MNVO enterprises have 86% of the total MNVO subscribers, and this differentiation and centralization situation is expected to continue in 2016.

This will bring acquisition and even bankruptcy to China's domestic MNVO enterprises. According to the statistics of Informa, up to 24.5% of the MNVOs were finally closed or acquired in the foreign countries.

China's top 10 MNVOs have occupied 86% of the market shares. When the top 3 or 4 MNVOs occupy 70-80% of the market shares, to the last quarter of the MNVOs, the end comes.

 Source:C114
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