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China Mobile announces to strive to promote development of NFC in 2016

Updated:2016/1/14 16:47

At the China Mobile Payment Conference, You Feng, GM assistant of China Mobile E-commerce Company said that China Mobile has issued 20 million NFC-SIM cards and the number of NFC users has reached 6 million in 2015. China Mobile aims to achieve 10 million NFC users in 2016 and cover buses in 100 cities and 100 campuses, creating a NFC payment ecological system.

In the aspect of industry application, China Mobile will focus on public bus field in 2016. You Feng pointed out that public transport application is the top priority for China Mobile’s NFC development in 2016, and in order to achieve its goal, China Mobile will carry out intensive advertising and invest enough resources.

Specific measures are as follows: providing public transport App access to its 800 million subscribers, cooperating with provincial bus operators to form local public transport NFC payment solutions. Once the public transport App becomes qualified, it will be popularized as the major App for each NFC SIM card and they will support online issuing, online recharging and other functions. China Mobile will also recommend NFC SIM cards equiped with transport products to customers with its wide range of channel resources.

Devices supporting NFC is one of the basic conditions for developing NFC, and also the key of breaking current development predicament. You Feng said that there are 53 NFC devices supporting 4G at present, over 10 of which are from major vendors. Supporting NFC function will increase the cost of mobile phones, so it hasn’t become a standard configuration of the device yet.

In 2016, China Mobile will promote the development of NFC devices. On one hand, it will provide exclusive services marketing for NFC devices, including cash rewards, exclusive contract package and network access privileges. On the other hand, it will expand the peripheral devices and expand business by the popularization of NFC SmartBand, which will greatly lower the threshold of NFC devices.

 Source:c114
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