On the China Telecom Device Industry Cooperation Strategy Conference that was held in the afternoon on Tuesday, China Telecom announced "remarkable 100" as its device plan for next year,which means that China Telecom will invest CNY 16 billion in 2015, which will provide about 100 types of excellent 4G mobile phones by the market-oriented "horse racing" mechanism, China Telecom will lead the innovation and development of mobile phone industry in 4G era and drive the breakthrough in sales of 100 million mobile phones in 2015.
According to C114, China Telecom sold over 80 million mobile phones in 2014.
On how to realize the target of 100 million sales in 2015, it is apparently not only China Telecom that matters, on the contrary, it need to coordinate all the resources to pave the way for the downstream partners, therefore, one policy that China Telecom releases is: prices of the Qualcomm chips will be cut down to promote the scale development of its devices, from December 1st 2014, the price of Qualcomm chips are the same in CDMA and UMTS devices that are and below 1299 yuan, it is expected that this will save more than $4 in each device.
"The overall marketing strategy of China Telecom is to focus on differential demands of the customers, we will focus on depth development in the cities and penetration in the rural regions, desalting the difference between 3G and 4G." the general manager of China Telecom Market Department Liu Ping said on the conference. This also means that China Telecom will adopt the integration of 3G and 4G in 2015 like China Unicom, so as to compete with China Mobile’s 4G network, which has formed obvious advantages. In 2015, all the marketing resources in China Mobile will be dedicated to 4G.