Operating

MVNOs have allocated over 1 million mobile number in China

Updated:2014/11/25 09:55

According to the informed sources, mobile phone number allocation of virtual operators has exceeded 1 million at present, reaching about 1.1 million, which is a breakthrough in the development of MVNOs.

As reported, the Number 1 virtual operator with the largest amount of number allocation has reached about 200,000, the second has also reached about 180,000-190,000, the total number of the first three virtual operators adds up to about 500,000, while the second echelon is basically in the range from 30,000 to 80,000, but the least is only of hundreds. The virtual operators developed from channels and Internet have been good recently, the Snail Mobile, Suning, Gome and Ali are all in the first echelon, and D-phone, Aisidi, Telling, Bus-online, Soshare and Jingdong are in the second echelon.

According to the reports, the development of virtual operators has obviously accelerated recently, especially in the half of the year after number allocation, virtual operators have found their feelings in the development, with the majority vigorously developing E-commerce and the minority in developing offline channels, their efforts have get paid. Especially the “double 11” contributed a lot to the number allocation of virtual operators.

By the end of October, subscribers of virtual operators of China Unicom reached about 550,000, but it vigorously reached over 800,000 after 11th November. For example, number allocation of Suning exceeded 30,000 on 11th November, which set a record of the fastest number allocation speed in domestic virtual operators, up to now, number allocation of Suning 1700 section has reached 100,000, while Suning is cooperating with both China Unicom and China Telecom, it objectively increased the subscribers of mobile resale service of China Telecom, in the current situation, Suning is in the top of virtual operators that cooperated with China Telecom with the largest subscribers.

In addition, most of the allocated mobile phone numbers are of China Unicom, which accounted for more than 80%, it is said that the reason is mainly because the cooperation mode of China Unicom is more conducive for innovation of virtual operators, which allows them to develop their own packages, however, the original cooperation mode of China Telecom is to provide an information platform for virtual operators, which provided unified templates of packages, although it is convenient for the virtual operators and conducive for the developing of business, however, the virtual operators are unable to innovate in the packages, and that is exactly what the subscribers pay attention to.

On the other hand, virtual operators that cooperated with China Mobile haven’t launched business yet, and the number allocation is zero, which makes the cooperated virtual operators worried. As we have learnt, the virtual operators of China Mobile are still in the trial stage.

 Source:c114
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