The 4G Internet phone "Little Fresh" jointly launched by China Telecom and ZTE was officially released, with a price of 699 yuan. As reported, the "Little Fresh" smartphone developed by ZTE will target at the young group. It needs to point out that this is not the first device that China Telecom aimed at young people. As early as April 2013, China Telecom launched a smartphone Maimang A199 jointly with Huawei and Tencent, which is the first step towards young people in market segment of customized mobile phones.
General manager of mobile device operation center of China Telecom Ma Daojie said, the jointly released Little Fresh smartphone with ZTE is based on 4G network, which will bring high-speed network experience to the users, it also brings down the prices of smartphones with same performance from 2000 yuan level to hundreds yuan. Little Fresh targets at the young people, besides the fashion appearance, the shell of various colors can also be replaced, which can meet the needs of young people in a better way. In terms of the sales, Ma Daojie said, China Telecom believes it can be the 4G smartphone that breakthroughs 1 million units sales in shortest time.
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Senior vice-president of ZTE Wu Hai said, at present the prices of smartphones with 8-megapixel front cameras are above 2000 yuan, but this time, Little Fresh smartphone has a 8-megapixel 85 degree wide front cameras with F2.2 large aperture and only with a 699 yuan price, this is the only one in smartphones at he same price.
Little Fresh smartphone is equipped with a 5-inch 720p IPS screen, and adopts the newly launched Qualcomm 64 bit processor - Snapdragon 410 8916, which is of quad core 1.2GHz, it also has a 1GB RAM and 8GB ROM, supports four models and ten frequency bands, as well as dual SIM dual standby.
On the sale channels, China Telecom will cooperate with ZTE and Jingdong Mall and adopts a pure E-commerce mode.