In the recent GTI Workshop, the Chairman of China Mobile Xi Guohua pointed out, subsidy policies have changed in China, subsidies for mobile phones are reduced, and its sales will focus on non-contract devices in the future, as a consequence, the market performance of mobile phone sales will depend on the cost performance.
As C114 has reported early, subsidies for mobile phones reached CNY 34 billion in China Mobile last year, but it will be reduced to less than CNY 21 billion in this year, of which 15.3 billion was already used in the first half of the year.
However, the annual goal of selling 100 million 4G mobile phones was not affected by the reduction in subsidies. The general manager of China Mobile He Ning said, the monthly sales of 3G mobile phones was 12 million before July, and 4G mobile phones was 6.5 million, it is expected that monthly sales of 4G mobile phones will reach 10 million soon.
He Ning pointed out that the lowest price of mobile phones that China Mobile purchased this year will be 300 yuan. This is also the "299 yuan" level that the industry had judged before.
The general manager of Technology Department of China Mobile Wang Xiaoyun said, there are 700 models of 4G mobile phone entering market by the end of this year, among which 500 are 1000 yuan-level devices.