The rebranding of Zain from Celtel is part of bringing together their African and Middle East operations under a single and unique identity.
According to Zain’s chief executive officer, Saad Al Barrack, the firm’s investment in its African operations beats direct aid from United States, China and European Union respectively.
The chief executive officer further said that the mobile firm had injected in US$ 2.5 billion for networks and infrastructure development in its existing markets.
In the Southern African country of Malawi, the mobile firm will pump in US$ 91 million between this year and next year towards upgrading and other services.
Zain according to a media report serves up to 50 million customers in 22 countries of Africa and Middle East.
Source : AfricaNews
