Contec Innovations, a mobile services provider says Justel, a service provider to China Unicom, has launched the English Premier League soccer services as a subscription service, powered by it's BUZmob platform.

Mr. Yin Xinyu, CEO of Justel, commented on the agreement, "We are delighted to be working with Contec on the delivery of live mobile sports content. This in-demand and authoritative content, delivered to virtually any mobile device, adds the next generation of services and complements the games, ringtones, and social community features we provide to mobile subscribers across China."

This new service offers China Unicom's 180 million subscribers with live news, action photos, live match-day coverage, team line ups, scores, and team and player profiles--rendered for every handset. Chinese television audiences for Premier League matches frequently number in the hundreds of millions, making this live mobile service a very compelling offer.

"Commercially launching the Premier League service with Justel is a great start to feeding China's surging appetite for global sports information," said Don Lay, President and CEO of Contec. "Mobile data services are well entrenched. Last year China Unicom generated approximately $3 billion in value-added service revenue while text messaging volume itself reached a staggering 92 billion messages. Our live service will undoubtedly find a market that is keen for up-to-the-minute soccer news and is already accustomed to using mobile data services."

Source:cellular-news