Arriva Scandinavia, a railway operator in Denmark has deployed in-carriage Wi-Fi services which rely on a HSDPA based backhaul connection. Arriva has equipped an initial twenty-nine trains serving commuters traveling between Aarhus, Thisted and Tønder in Jutland, and will provide free Wi-Fi hotspot services to passengers.

Moovera Networks' Moovbox M Series delivers Wi-Fi Internet access on the Arriva fleet of Alstom Cordia Lint trains at speeds up to 7.2 Mbps by creating a bridge between the train and a next-generation 3G HSPA cellular broadband network from Hutchison 3G. The Moovbox offers Ethernet connectivity for in-train systems such as CCTV and telematics data, and includes built-in GPS for real-time fleet tracking.

The cost of the deployment will be partially underwritten by advertising on the Wi-Fi hotspot landing page that users see when they access the Internet service.

Arriva Scandinavia awarded the contract for in-train broadband to Network Zone Relations (NZR), Moovera's representative in the region and a specialist in wireless communication systems. "Arriva's roll-out of Wi-Fi for rail passengers is a clear indication of the importance broadband access has in today's train industry," said Louis Preben Nezer, CEO of NZR. "Our winning proposal included free Wi-Fi hotspots supported by revenue-generating advertising; looking to the future, trains with broadband connections will also be able to serve streaming media and other forms of passenger information and entertainment material. The Moovbox is the gateway for this type of dynamic content and we look forward to working with Moovera on similar projects throughout Scandinavia and the EU."